Iconically Satino by WEPA: The new embossing for hygiene paper

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A strong brand stands out – from its packaging to the product itself. That is why we are now making a bold statement with our distinctive new embossing for hygiene paper: at first glance, it speaks to the exceptional quality and design that defines Satino by WEPA.

The signature “Satino S” and the sleek line patterns are not just eye-catching, they also ensure that Satino products are perceived as a mark of professional hygiene. Designed to elevate the look and feel of any washroom, bringing a touch of sophistication that users can see and feel. The embossing also compliments a noticeable softness that exceeds expectation. 

As of October 2024, all jumbo toilet paper rolls have implemented this dynamic new Satino embossing, replacing the traditional waffle pattern. In addition, starting in 2025, our other product lines – Satino Prestige, Satino Smart, Satino Comfort, Satino Liquify, and the ever-popular Satino PureSoft – will be refreshed with the new design. 

With this innovation, Satino by WEPA is not just setting a new visual standard – we are also raising the bar on quality. It is a change you will see, feel, and appreciate. 

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Scandinavia
Monika van Ettinger
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Piotr Nieradzik
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Boris Parvanov
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Alasdair Sharp